Space Mue

Seoul, South Korea

Situated in Cheongdam-dong, Seoul’s fashion and retail hub, Space Mue’s high fashion credentials are immediately apparent from its unique and imposing architecture. As a leader in South Korea’s trend-mad menswear marketplace, Space Mue stocks the most avant-garde of global fashion in order to satisfy its customer base. Popular culture is an important factor in Space Mue’s retail concept and strategy. South Korea’s widely followed and ultra-visible popular culture dictates that its male stars go further and further in their fashion choices to keep pace. Space Mue positions itself to capitalise on their constant need for new merchandise, and tap the huge numbers of men that are influenced by it.